.co.com Sunrise Period Begins February 24th

Registry Provides Details on Trademark Protection and Anti-Abuse Measures
Cincinnati, Ohio; February 24, 2014 – co.com LLC launched its 30-day Sunrise
Period for trademark holders today, Monday, February 24th. During the Sunrise
Period, qualified trademark holders have the first opportunity to register the exact
match of their trademark, before .co.com opens to the public. As of today, more
than 100 registrars have signed on to offer .co.com domains.

“The introduction and ongoing management of .co.com will be conducted with the
utmost respect for trademark holders”, said Ken Hansen, CEO. Co.com LLC. “The
.co.com registry is taking a number of steps to minimize trademark infringement
and to provide policies and mechanisms to help resolve disputes.”
The registry voluntarily adopted ICANN’s Uniform Dispute Resolution Policy
(UDRP) and Uniform Rapid Suspension (URS), to enable trademark holders and
registrants to resolve disputes, and for enforcement.

Registrations are accepted on a first-come, first-served basis, and require the
submission of a validation file issued by the ICANN Trademark Clearinghouse.
Specific procedures for .co.com Sunrise registrations can be found at

Since .co.com registry is committed to maintaining a safe and trustworthy
namespace, it employs technology from Architelos, Inc. to monitor the overall
health of .co.com, and to identify and quickly mitigate any potential abusive use of
.co.com domains. Architelos’ pioneering NameSentry ℠ service aggregates data
from multiple third party malware, spam and phishing providers, to get the most
real-time and comprehensive view. The service then layers investigative tools to
quickly pinpoint abusive sites and bad actors, and employs automated workflows to
shut down threats.

“The reputation of .co.com name space is critical to our long term success”, said
Paul Goldstone, President, .co.com LLC,. “NameSentry deployed alongside our abuse
help desk and acceptable use policies, provides us with the tools we need to
maintain the overall health of .co.com.”

“Many registries take a “laissez faire” approach to addressing domain name abuse in
their namespace, partly because they see abuse mitigation as a cost and not an
investment, and partly because they discount how quickly and how severely spam,
malware and phishing can damage their reputation. Progressive and innovative
registries like .co.com have invested in NameSentry, to not only quickly mitigate
any abuses that may occur, but more importantly to build a safe and reputable
namespace for their customers, and for internet users, right from the start”, said
Alexa Raad, CEO, Architelos.

Learn more, and find a participating registrar, at: http://registry.co.com
About co.com LLC – The co.com LLC domain registry provides businesses,
organizations and individuals with short, memorable and recognizable .co.com
domain names through a worldwide distribution network of registrars and
resellers. co.com LLC is headquartered in Cincinnati, Ohio, USA.

About Architelos, Inc. – Architelos, Inc. provides SaaS-based TLD managed services
solutions, and strategic consulting for clients in the domain name (DNS)
industry. NameSentry℠, the leading abuse detection and mitigation service for
TLDs was launched in 2011. Clients include new gTLDs, as well as existing generic
Top Level Domain (gTLD) and Country Code (ccTLD) registries. Architelos has
locations in Leesburg (VA), Los Angeles, (CA), Toronto (Canada) and Dublin
(Ireland), as well as data centers in Toronto and Los Angeles.


co.com, LLC
Ken Hansen

Architelos, Inc.
Heather Duffett

Are you investing in .CO.COM domain names?

About the Author

Robbie Ferguson is an Internet Entrepreneur, Domain Investor, Domain Broker, Blogger and founder of various websites and eCommerce businesses such as ScreenProtectors.co.uk

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