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Healthcare.Gov is still seeing the largest MOM & second largest YOY Growth in regards to traffic according to Compete – The domain Healthcare.com must be cashing in big time on this traffic – They are now ranked in the top 9000 most trafficked domain names in the world according to Alexa, However Healthcare.gov is number 435 in highest trafficked site in the USA and top 2000 in the world. – We covered a similar story last month about the owner of Healthcare.com – read it here.
No surprise to see two Halloween domain names doing well last month and then there are many of the usual listings such as NBA.com etc
Another point to note is the top growth domain names 8 out of 10 are DOT COM domain names the only exception are .GOV – Do you think we shall see any .Whatever next year?
Here is the full story below.
There has been no change at the top of our Monthly Fast Movers list, with Healthcare.gov again showing strong growth. Every measure of the site’s reach and engagement were on the upswing for Healthcare.gov in October. Month-over-month highlights include more than 350% growth in unique visitors, 55% increase in average stay, nearly 70% in pages per visit, and an 80% increase in visits per person. The Centers for Medicare and Medicaid Services website (CMS.gov) was another notable member of the Monthly Fast Movers list, benefitting from Healthcare.gov’s success. Nearly 55% of CMS.gov’s October traffic came from Healthcare.gov, beating out the share of traffic from search engines and portals by more than 45%.
Besides healthcare-related websites, October saw the seasonal rise of Halloween websites like SpiritHalloween.com and HalloweenCostumes.com. Interestingly, HalloweenCostumes.com garnered nearly twice the percentage of paid search traffic in October as SpiritHalloween.com. Rather than the more generic paid keywords like “Halloween store” employed by SpiritHalloween.com, HalloweenCostumes.com’s paid keywords tend to be longer tail like “Halloween costumes for couples” and focus on specific character names.
JetBlue.com was another winner in October’s Monthly Fast Movers with their expansion of service in some cities as well as being one of the first airlines to announce “takeoff through landing” electronics usage following the FAA’s recent decision to allow expanded electronics usage for passengers.
Healthcare.gov makes another appearance in the Yearly Fast Movers list for October, but more interesting is TheVerge.com making the list. The Verge has seen steady growth in unique visitors this year since the early summer suggesting the success of Verge Video, a hub for all of their video content, that launched in May this year.