GTLDS Ranking in Google

GTLDS Ranking in Google which is a popular website here in the UK and Europe has an article today covering the new GTLDS and since it’s still a hot topic in the domain industry, I thought this would be worthwhile republishing, Part of the article states that Google shall rank the new GTLDS as long as they have the appropriate content on the domain name that matches i.e, if it had PC’s for sale then they would rank the website in Google, While this might be correct we as domainers know that or or other local cctld is where the user is probably going to end up if they are using direction navigation, I just cant see anyone typing a .shop direct into their browsers or one of the other 700+ GTLDS launching in the future.

See the article below, what we would recommend is buy a Premium Domain name in your local CCTLD or DOT Com to build you brand don’t just build it on .whatever and hope for Google to do all the work for you.

What are your thoughts?

The internet is chock full these days, and if you want to stand out and compete  you need not only a great website but also a memorable – and preferably short –  domain name.

Try and register your chosen domain name today with a .com or ending  and you’ll inevitably find that it’s already taken. There are around 110 million  .com websites registered, which leaves the option of settling for another  so-called top-level domain (TLD) such as, .org or .net, or compromising  and using a longer name for your site.

However, the web is about to get a whole raft of new TLDs such as .london,  .mail and .dentist. Even if you already own a .com or domain, you’ll do  well to pre-register one or more of the new domain names that are appropriate  for your site before the prime candidates get snapped up by savvy website  owners.

Since 2003, there have been just 22 TLDs and most are geographic, so you’re  limited to using if you want Google to highly rank your site in UK search  results. Starting soon, though, there will be a whopping 1,400 new TLDs, with  around 700 available to consumers and businesses – the rest are largely brands  such as .microsoft, .ferrari and others which only those companies will be able  to register and use.

ICANN (Internet Corporation for Assigned Names and Numbers)  is the organisation responsible for releasing the new names but you will be able  to apply for a domain name with one of the new TLDs from 1&1, Go Daddy,  123-reg and other companies that sell domains.

This means that even if is taken you might be able to  register bluelagoon.hotel since .hotel is one of the new TLDs. As well as  business categories such as .florist, there are also other names such as .ski,  .wedding and .photography which could be either a business or a hobby site.

New top level domains

Alternatively, if you want a geographic domain name you could pre-register if you’d always wanted but the domain was already  taken.

If you’d prefer a non-geographic name that still tells people you’re a  business, there are .ltd and .limited options. You’ll also be able to register  .mobile, .web, .online, .site and .website.

Google has said that websites using the new TLDs will rank highly as long as  the content on the site matches the name, so would be a bad  choice if the site doesn’t contain lots of information on which cakes you can  buy from Annabel’s cake shop.

If you want to find out which TLDs are available, the best way to do it is to  visit 1&1’s site where you can pre-register a  domain name. There’s also a suggestion search engine which will launch  imminently that allows you to enter keywords and find out which of the 700-odd  New TLDs will best suit your website.

We spoke to Neal McPherson, Product Manager of Domains at 1&1 who said  that there was no specific timescale for when you’ll be able to buy the new  TLDs, but some of the earliest would be .investments, .career, .menu and .camera  and these should be available before the end of the year.

New TLDs: more confusing for customers?

One of the many issues with the new TLDs is that people are used to the .com  and other geographical domain names. While the Trademark Clearing House should  stop Joe Public from registering, the new system is bound to be  used and abused by criminals looking to set up phishing sites.

In theory, new rules should mean fraudulent sites are taken down within weeks  rather than months, but it’s still worth being careful before entering your  details once the new domain names are in use.

What do you think of the new names? Are they a good idea or not? Let us know  by commenting below

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