Makeably.com switches to Hatch.co
Custom goods marketplace Makeable.com has rebrand itself as Hatch and now redirects its website to Hatch.co
They don’t own Hatch.com, They state they hope to be like CustomMade.com or Etsy.com but I am not sure switching from .com and rebranding with .CO is the way to move this business forward.
I like the .CO extension and do believe it has its place in the domain market but I am sure about rebranding from .com to .co?
The company has raised 900K in Seed funding back in June 2013 you can read more about the investments and advisors on Angel.co the investors include Steve Olechowski, Stefan Glaenzer, 500 Startups, Great Oaks Venture Capital, Anuj Srivastava, Christian Oestlien,Sebastian Tonkin, Max Alexander
I am unsure their reasons why the company has chosen to rebrand as Hatch but I wish them luck however, I would recommend they try to purchase the domain name Hatch.com from Hatch Staffing as we all know the Overstock story from when they went from Overstock.com to O.co they lost a ton of traffic and potential sales and I hope this startup doesn’t lose the same.
The company is founded by two ex-Googlers and I suspect know all about SEO and rankings but they need to remember “Type In” that traffic is key!
The domain name Hatch.co – Is also listed for sale / auction at GoDaddy.com for only $10 – I am unsure why it is still listed and I can only assume the buyers purchased privately and the previous owner had it listed on the domain name aftermarket.
You can read more about there rebranding on TechCrunch.com