About the Author

Robbie Ferguson is an Internet Entrepreneur, Domain Investor, Domain Broker, Blogger and founder of various websites and eCommerce businesses such as ScreenProtectors.co.uk

1 Comment on "Namerific – “The Dot Com Name Is Where You Build Your Brand”"

  1. Thanks for the shoutout Robbie.

    Looking at the names we have sold that have gone on to full blown websites/Startups then we would say 20%-30% are using the logo that was sold with the name or a very similar one to that.

    Then there’s about 40%-50% that probably wont use the logo,have there own in mind or dont need it if they are just buying the name for investment.

    Then we actually have a small percent that 5%-8% that only want the logo and pay full price for it.

    Overall, I would say in selling brandables, a logo definitely helps to sell the domain as a brand package.Because we try to make our logos cleverly fit with the name being sold then even if the buyer does not want the logo at least they get an idea for the business that the name could be used for.

    You also bring up a good point. A partnership with Godaddy would be ideal, we could get the pick of the names for cost price and brand them for a minimal amount of money and repackage them for a low cost.

    It’s all about brands right now.People don’t just want to build websites anymore but they want to create a name, a legacy and see their brand splashed all over the place.And having a good logo helps get that message across.

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