Sedo Inks Deal with Donuts for New Domain Sales

Sedo has just signed a new deal with Donuts to assist in the auctioning of premium GTLD domain names and also offer assistance with the resolution of competing trademarked domain names, This is a good score for Sedo as they have just lost the GoDaddy Partnership and they are seeing year on year domain parking revenue drops they need other partnerships. I hope Sedo continues to pull through this tough period and gets stronger if I was Sedo I would be looking for a partnership with Frank Schilling’s Domain Name Sales & Uniregistry platform they might be a competitor but I would rather bet on a partnership with Frank via DNS and the also the opportunities for UniRegistry Franks GTLD business operations than go head to head with them and GoDaddy / Afternic.

Whats your thoughts?

Sedo Inks Deal with Donuts for New Domain Sales

Web’s Largest New Domain Player and Largest Domain Marketplace Team to Make New Domain Extensions Available to the Public

Sedo, the world’s largest premium domain marketplace and monetization provider, and Donuts, Inc., the industry’s largest applicant for new generic top-level domains (gTLDs), today announced a partnership to bring Donuts’ new domains to market.  From the conclusion of Donuts’ first sunrise period, Sedo will manage contention resolution for competing trademarked domains, and will also assist in auctioning premium names that will be reserved from general registration.

The new domains being launched by Donuts will be among the first publicly offered as part of the new gTLD program being managed by the Internet’s governing body, ICANN. The program will add hundreds of domain extensions to the Internet – joining traditional ones such as .com, .net and .org – over the coming months and years.

 “The launch of new gTLDs has been a long time coming and with such a large, historic expansion all at once, we expect strong demand after the gates are opened,” said Donuts co-founder and Executive Vice President Dan Schindler.  “To meet that demand, we needed a trusted partner, and Sedo is one of the oldest and most experienced companies in the domain industry.”

Donuts will commence Sunrise periods in November 2013 and they will continue through the middle of 2014. Sunrise provides an opportunity for trademark holders to secure their names before domains are opened for public availability. In instances where there are multiple claims for the same mark, Sedo will assist in resolving conflicts between applicants. These sunrise auctions are expected to commence in February 2014. The company will also manage auctions for premium-priced domains that Donuts reserves from general registration.

 “Donuts may be a young company, but it’s comprised of domain industry veterans that clearly have a strong vision for where they can lead the Internet under the new gTLD program,” said Tobias Flaitz, CEO at Sedo. “This is truly a historic time for the Internet and we’re honored to be on-board with Donuts, which is one of the companies paving the way.”

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 17 million listings. The success of Sedo’s model has attracted a global base of more than 2 million members. For more information, please

About Donuts Inc.

Donuts is a domain name registry that is widening competition and choice in Internet identities through hundreds of new top-level domain name choices, securely operated in multiple languages and character sets. Donuts is headquartered in Bellevue, Wash., with offices in Southern California, Washington, D.C. and London.  For more information, please visit

About the Author

Robbie Ferguson is an Internet Entrepreneur, Domain Investor, Domain Broker, Blogger and founder of various websites and eCommerce businesses such as

Leave a Reply

Read previous post:
Top Level Domain Holdings GTLD coverage in the

Top Level Domain Holdings which owns Minds & Machines who are one of the major applicants of new GTLD's is getting...