Silicon Valley’s Domain Naming Problem

I came across this post this morning from Tech.co it has an article named Silicon Valley’s Naming Problem and How to Fight it.

The article has a great opening statement and one I believe makes a huge difference to a company.

Web presence is everything. With minimum investment, they can reach worldwide consumers and build a global name. Provided that they choose a good one, of course.

Similarly, their URL can greatly determine the pace of their online expansion, which is why the purchase of a domain name should be a strategic investment.

We know you don’t just need a good domain name to succeed in business you also need to have a solid business plan and great product / customer service to ensure that your customers keep coming back and using your business. However there is reason why so many companies should own their exact match domain name and other keyword / product domains IMO. If you read through my CrunchBase articles that I have published look at the domain names these start-up’s are using – Most are DOT COM, most are Exact Match Company Domain Names.

Crunch Base Daily Funding Domain Check

Article 1 & Article 2

What do you think of the article below?

Leave a comment let me know your thoughts on domain names and start-up’s.

Read the full article below or click here.

The global startup scene is more turbulent than ever and this makes it quite hard for new companies to build their reputation both online and offline. The former, of course, seems to be a tad more important given the potential of web marketing and online service delivery models most startups now experiment with.

In fact, for most modern startups, the web presence is everything. With minimum investment, they can reach worldwide consumers and build a global name. Provided that they choose a good one, of course.

Similarly, their URL can greatly determine the pace of their online expansion, which is why the purchase of a domain name should be a strategic investment.

2015 Startup naming trends

Considering the number and variety of startup companies that emerge every day, it is unsurprising that they keep establishing some interesting company naming trends. Some of these are partly related to the introduction of new TLDs whose number exceeds 600 as of May this year, while about 2000 are on the waiting list.

The regular introduction of new TLDs is important simply because of the fact that they enable startups to get unique and brandable names, even if their vanity .com domains are taken (which is now the case with most of them). A plethora of opportunities seems to arise with highly popular ccTLDs that many startups have used to build their online IDs. Their primary advantage is that they are typically cheaper than premium .com domains, which can cost thousands of dollars and are hardly affordable for most startup companies.

At the same time, however, this sea of choices also yields some silly trends that may make it difficult for a company to grow online.

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Domain name pitfalls

Chris Johnson recently created a chart of coined startup names that use -ify suffix, highlighting how bizarre this trend has become. Apparently, too many companies thought this might be a good opportunity, probably leaded by the success of Storify and other similar –ify pioneers. However, for most of them, this did not turned out to be quite productive, as is also the case with companies that followed these 7 silly startup naming trends discussed by Eliana Dockterman.

Her article particularly focuses on the use of new TLDs in an unorthodox and rather funny way, which still seems to be a dominant trend. One of the examples is the overuse of “ly” not only as a domain extension, but also as a company name, which was successfully pioneered by Bit.ly. Unlike this one, all the other uses of this ccTLD “are just lazy,” as pointed out by Nancy Friedman, a naming consultant.

Personalization as a great practice

Evidently, some ccTLDs may appear suitable for a creative use, but many companies actually fail to make a recognizable brand name with them. Fortunately, however, the ecosystem seems to have shifted in a new direction, increasingly using human names to make their brands more personal. This is the case with Clara, for example, whose domain is ClaraLabs.com and Oscar with HiOscar.com, which are some of the best examples of coming up with a great domain name. Of course, choosing a .me domain is also becoming a frequent practice mainly because this domain is simple, transparent, and applicable to virtually all industries.

Although branding a company depends on too many elements, its name remains one of the most important growth factors. Like most other business development processes, this too requires research and planning in order to yield a great but affordable company name.

What are some of the best and worst new startup names you’ve seen?

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About the Author

Robbie
Robbie Ferguson is an Internet Entrepreneur, Domain Investor, Domain Broker, Blogger and founder of various websites and eCommerce businesses such as ScreenProtectors.co.uk

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