I came across this SEC filing from GAME PLAN HOLDINGS, INC. about the domain name GamePlan.com which was acquired by them in 2013, fellow blogger TNT Names talks about the press release but I don’t believe the sale price was known at that time.

The sale appears to have taken place on the 13th of September 2013, the seller was STEVE MANDELL who looking on sponsor WhoisXMLApi.com had a small portfolio of around 20 names, Game Plan Holdings Inc purchased the domain name in a deal of both shares and cash, valuing the domain name at that time in my opinion of $170,000 USD.

This statement in the SEC filing (click here) shows below.

Consideration. As consideration for the sale of the Domain Name, Purchaser shall provide Seller with the following:

a. Cash. A single cash payment of $20,000.00 (U.S. Dollars) (“Cash Payment”) payable upon execution of this Agreement which shall be nonrefundable; and

b. Stock. 150,000 shares of Purchaser’s common stock (the “Shares”). In the event the Seller has not sold Shares prior to 18 months from the date of this Agreement, then the Seller shall have the option of putting those unsold Shares to the Company at the price of $1 per share which shall be payable 18 months from the date of this Agreement (the “Put Option”).  Such notice must be provided in accordance with the terms of this Agreement no later than 18 months from the date of this Agreement (the “Put Expiration”).  In the event no notice of exercise is provided prior to the Put Expiration, then the Seller shall have elected to sell the Shares in the market and the Put Option shall expire.

It is unknown if the seller sold the shares for the minimum price of $1 USD, 18 months later or if they were sold for a higher or smaller amount, that’s always the risk of any domain name sale that has a stock option associated with the domain name.

GamePlan.com is now billing itself as  The esports management system ‍for YOUR team, Manage your educational esports content, collaborate on esports strategies, measure progress and development – all in one robust Esports Management System.

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