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Another Killer Generic DOT Com launched Written.com
The domain name Written.com has raised $1 million dollars this new startup aimed at change the Blogging Game for professional bloggers. I can’t find any records of the Domain Name Written.com being sold, Does anyone recall this domain being sold in the past year?
According to ScreenShots.com only back last year Written.com was redirected to Writing.com which is under privacy but has its name servers pointed to dictionaryof.com who also according to Whoisology.com used to own Written.com
Visiting DictionaryOf.com they own some killer domain names PetLovers.com, Throttle.com, Pierced.com, Curls.com and viewing whoisology.com the owner Kenn Wagenheim is associated with over 1300 domain names many generic and several writing related domain names.
Congrats to Kenn on the sale of Written.com, I hope he sees this articles and comments to let us know any details.
Here is what Written.com about us reads.
The best bloggers use Written to earn more and build authority. The best content marketers use Written to build and target an audience.
Bloggers know that their best content attracts a valuable audience, but connecting that audience with the brands who can value it most is virtually impossible. Written helps bloggers earn more from their existing content by creating a platform for brands to specifically target their audience through licensed content. Instead of competing with bloggers, they can work together, and compensate bloggers for their existing success.
Brands know that great content is useless without an audience. The high cost of producing quality bespoke content has historically been at once both prohibitive, yet necessary to achieve real audience traction. Written solves this problem by helping brands build a targeted audience using content that’s proven to drive immediate traffic and social engagement. Our customers use Written to amplify business outcomes with content marketing that actually works.
Our business model is simple: we facilitate a marketplace for proven content, allowing bloggers and brands to safely exchange in content licensing, content syndication, and full-page sponsorship agreements. Our goal is to increase the ROI on content, and enable high quality content creation to be sustainable. We only take the best, and we only deliver the best.
Written is a team of recovering bloggers, publishers, and marketers headquartered in beautiful Austin, Texas. There’s more than a little art in our mad media science. If you’re a like-minded soul, we’d genuinely love to hear from you, whether virtually or IRL.
I haven’t used Written.com services yet but I shall certainly be looking into them now if there is a potential to earn more revenue from my writting.
Here are the details from TC about raising over $1 million dollars.
Written.com, a startup that tries to connect marketers with existing content and audiences, is announcing that it has raised $1 million in seed funding.
The funding comes LiveOak Venture Partners, Floodgate, and various angel investors.
Co-founder and CEO Josh Kerr told me that the company is “flipping the current content marketing model on its head.” For the most part, “content marketing” is used to describe companies that are creating blog posts and other content that isn’t explicitly advertising the business, then posting it to their own websites or social media accounts. Kerr said that approach consists of “creating content and then getting an audience to come engage with it.”
With Written, on the other hand, Kerr said brands can “go get the stuff that’s already successful.” In other words, the company works with marketers to identify the audience that they’re trying to reach, then it crawls the web to find content that’s already reaching that audience.
Written then offers a number of different content licenses that help the advertiser reach this audience, either by re-branding the existing page, moving the content to the advertiser’s website and re-directing traffic there, or just re-publishing the post on the brand’s blog. In each case, Kerr said Written.com is “taking the guesswork out of content marketing” while also offering revenue to the bloggers.
“Our vision is this world where writers and bloggers are compensated like lawyers and doctors,” he added. “Writers make a pretty significant contribution in society, but that’s not reflected at all into how they’re paid.”
If these campaigns turn out to be as lucrative as Kerr suggests, and if Written starts to develop an ongoing relationship with some bloggers, there seems to be a risk that the content marketing will start to influence the content — in other words, that bloggers will start to tailor their writing to advertiser needs, which may not be entirely unprecedented (indeed, there are other startups focused on connecting bloggers and advertisers for content marketing programs), but doesn’t quite match Kerr’s high-toned rhetoric either.
However, it sounds like he said he’s not too worried about that, because it’s in both the brand’s and the blogger’s interest to make sure that their content remains editorially worthwhile, rather than just advertorial copy that won’t attract any readers.
Over time, Kerr also said he hopes to develop more of an automated model, where bloggers can just sign up on their own to participate. But Written needs to be more proactive initially, because “you can’t just wish a marketplace into existence.”