We all know about the strong .XYZ domain name portfolio that Sweetha owns, the portfolio has produced hundreds of thousands of dollars in .XYZ sales over the past two years.
Sweetha just shared two new sales the first Anagram.XYZ which sold for $29,888 USD and the latter Clinique.XYZ sold for $8,888 USD.
The buyer of Clinique.XYZ has been revealed as The Estee Lauder Company, The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skin care, makeup, fragrance, and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
The company had $15 Billion Dollars in sales in 2020 so can certainly afford to pay the $8,888 USD to purchase Clinique.XYZ, We are assuming the sale was completed at the Buy It Now price, which was shown on Dan.com, it’s nice to see that The Estee Lauder Company choose to acquire the domain name for less than $10K vs going through the Dn Dispute avenue as they have an active trademark on the term Clinique and developed the brand in 1968.
Congrats to Sweetha and also The Estee Lauder Company on a smart acquisition to protect their brand.
this seems obvious, but really appreciate you being on the ball, Robbie. Excellent coverage as always. ty.