Premium domain name SocialMedia.com has just been put onto the market for the first time according to the domain name broker at Clarivate / Mark Monitor.
The 1999 registered Dot Com has been put up for sale after being used a domain name forwarder for many years.
Reviewing historical whois records and Archive.org we can see the domain name was owned by LivingSocial which is an online marketplace that allows its registered users to buy and share things to do in their city. Formerly headquartered in Washington, D.C., LivingSocial had roughly 70 million members around the world in 2013. The company shrank from a peak of 4,500 employees in 2011 to about 200 in 2016, LivingSocial was purchased by Groupon in 2016.
We can see that SocialMedia.com was still being used a domain name forwarder to LivingSocial.com till around 2018, then it started to be used as a domain name forwarded to Groupon.com until the summer of this year.
GroupOn is a publicly listed company so we might find out what the sale price of SocialMedia.com could be if its sold in the future, GroupOn is currently trading at $8.40 per share coming down from $33.66 in the past 52 week high.
Based on the stock price, I am guessing GroupOn might have decided now is a goodtime to generate some capital and sell this prized domain SocialMedia.com