switches to

Whois XML Api switches to

Custom goods marketplace has rebrand itself as Hatch and now redirects its website to

They don’t own, They state they hope to be like or but I am not sure switching from .com and rebranding with .CO is the way to move this business forward.

I like the .CO extension and do believe it has its place in the domain market but I am sure about rebranding from .com to .co?

The company has raised 900K in Seed funding back in June 2013 you can read more about the investments and advisors on the investors include Steve OlechowskiStefan Glaenzer500 StartupsGreat Oaks Venture CapitalAnuj SrivastavaChristian Oestlien,Sebastian TonkinMax Alexander

The domain name is currently owned by Hatch Staffing who operate their company website on the domain name

I am unsure their reasons why the company has chosen to rebrand as Hatch but I wish them luck however, I would recommend they try to purchase the domain name from Hatch Staffing as we all know the Overstock story from when they went from to they lost a ton of traffic and potential sales and I hope this startup doesn’t lose the same.

The company is founded by two ex-Googlers and I suspect know all about SEO and rankings but they need to remember “Type In” that traffic is key!

The domain name – Is also listed for sale / auction at for only $10 – I am unsure why it is still listed and I can only assume the buyers purchased privately and the previous owner had it listed on the domain name aftermarket.

You can read more about there rebranding on

What are your thoughts on the rebranding?

Are you investing in .CO domains?

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About the Author

Robbie Ferguson is an Internet Entrepreneur, Domain Investor, Domain Broker, Blogger and founder of various websites and eCommerce businesses such as

1 Comment on " switches to"

  1. Mistake Man | 17/10/2013 at 23:59 | Reply

    Maybe they should change it to Mistakably.Com!!!

    What a stupid move. Never heard of anyone switching from a .COM to a .CO and for the life of me, can’t come up with a valid reason to do so especially without owning the .com version first.

    Very bad move.

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